Abstract

What is a marketing budget? A marketing budget outlines how much money your business will spend on marketing over a specific period – usually a month, three months or a year. It consists of all campaign costs, including ad spend, content production, software tools and agency support. The goal of a marketing budget is to keep your efforts organised, aligned with your business strategy and focused on real outcomes. A clear budget helps you prioritise high-impact channels, avoid overspending and make smarter decisions about where to invest next. How to calculate a marketing budget Calculating a marketing budget involves assessing your total revenue and determining a percentage to allocate to marketing spend. Businesses often use industry benchmarks to guide their budgeting process. For example, small businesses may allocate a higher percentage of their gross revenue to marketing compared to larger companies.