Abstract

This study explores the role of Generation Z in advancing organic agriculture through a single instrumental case study at Alangilan Farm School, Negros Occidental. It investigates the motivations, challenges, and experiences of a young participant engaged in organic farming, highlighting themes of environmental consciousness, familial influence, educational enrichment, advocacy, personal growth, and societal contributions. Findings reveal that organic farming serves as a platform for experiential learning, fostering critical life skills such as resilience, problem-solving, and innovation. Some of the lessons learned in this case study are the following: sustainability as a generational imperative; family as a foundation in fostering agricultural interests; education through experience; the role of advocacy; challenges as opportunities for growth; and innovation as a catalyst. The study underscores the integration of traditional farming values with modern technologies, positioning Generation Z as key drivers of sustainable agricultural systems. The study has significant implications for stakeholders in agriculture, policymakers, and educational institutions. By identifying the factors that encourage or discourage Gen Z’s interest in organic farming, this study can help develop ways to increase their engagement while ensuring the sustainability of agricultural practices and the cultivation of future environmental stewards.