Abstract

Social media has enormous power. It dramatically changed how youth interact, express themselves, and engage with the world. According to the United Nations Population Fund in Egypt youth include everybody between the ages of 15-24 years old which comprises 60% of Egypt’s population, social media profoundly affects university students. This paper investigates the social impact of social media on university students, identifying both positive and negative effects on their academic performance, knowledge channels, social relationships, and mental well-being. A sample consisting of 520 students who use social media and are enrolled at university was surveyed to determine the power of social media use from their perspective. By weaving together quantitative and qualitative data, it provides a comprehensive overview of social media’s role in shaping university students’ lives. The results revealed that 65% of the students use social media for communication, and 72.3% seek interaction with multicultural topics. Finally, further research should be conducted on the long-term effects of social media on university students in Egypt.